We both first came across The Smith Family at school. Representatives came in and spoke to us about the work they do, and it stuck with both of us for years afterwards.

When we started Cherry Box in 2026, we knew from the beginning that we wanted to give back to those who need support around Christmas; and The Smith Family having a framework that allows donations to have greater impact in the future felt special to us.

We donate a percentage of all proceeds from Cherry Box to The Smith Family.

It runs across our whole Christmas season, which is when the entire business trades. Every box that leaves us contributes, whether a company orders five or five hundred.

We wanted the giving to be visible rather than buried in our website, so on each box we explain what the money which they spent is going towards.

Both of us had good opportunities at school, and we've never taken that for granted. Seeing The Smith Family speak when we were students made it clear that plenty of kids don't get the same start, and that the difference often comes down to circumstances entirely outside their control.

Education felt like the place where support goes furthest. Get a young person to the next year of school, and you change what's possible for them well beyond that year.

Christmas is a season built around generosity, and a lot of corporate gifting doesn't really live up to that. We wanted ours to actually mean something.

Cherry Box is a Melbourne business making corporate

Christmas gifts that people actually want to receive.

We sell one product; a two kilogram box of premium Victorian cherries, hand-picked and larger than anything you'll find in a supermarket. They arrive in a deep red gift box that companies can brand with their own logo on the lid, with a personalised message card inside.

Orders start at five boxes and scale to several hundred, delivered to a single office or split across individual recipients between late November and Christmas. We handle the sourcing, the quality checks and the delivery.